On Saturday 12th December, shoppers at the Guildhall Shopping Centre will be invited to take part in a festive ‘snowman hunt’ to find a number of snowmen hidden in the shops.  If shoppers correctly identify the number of snowmen and answer a simple question, they will be rewarded with a deliciously free cupcake and a chance to win one of the snowmen.

Thanks to a partnership between the Guildhall Shopping Centre and Stafford-based The Original Cupcake Shop, 250 cupcakes will be handed out to shoppers.  

Guildhall Shopping Centre Marketing Manager Anne Graham said: “Our customers really enjoyed our free cupcake giveaway in 2014 and we are pleased to be able to bring it back to the Guildhall this year.  We can’t think of a better way to thank our customers for their loyalty and to give them a special festive treat”.

Steve Moran is an Associate Director at Cushman & Wakefield which manages the Guildhall Shopping Centre.

He said: “We want to thank our customers for shopping at the Guildhall through the challenging times that we are all experiencing in business and in the retail environment.

“Our Festive Cupcake Giveaways  is a small token of our appreciation.”

The Guildhall’s Christmas events programme is being organized by “Only on the High Street” - who specialise in organising events for shopping centres and high street retailers.

Director Laraine Robathan-Field said: “Traditional retailing continues to face stiff competition from the growth of online shopping, so it is imperative for retailers to be innovative and think creatively to survive and compete.

“The key is to provide the customer with an experience they can’t get online.  Our tailored Christmas events will help the Guildhall engage with customers and encourage them to visit and shop at the Centre by providing them with a fun and exciting experience.”